Vega33

Hey, I’m 33Vega — musician, videographer, and designer.

I’ve been producing my own content for over 10 years.

By now, you’d think I’d have millions of fans worldwide, right?

Wrong.

For years, I felt like I was stuck in the same spot, grinding but getting nowhere.

If I kept moving at that pace, I knew exactly where I was headed:

A dead-end dream, and a lifetime of regret.

Something had to change — and then it finally clicked:

BRANDING.

When I stepped back and really looked at my content, I realized the problem wasn’t the quality — it was the lack of a clear, consistent story.

I was throwing random pieces into the world without giving people a real reason to care or connect.

That ends now.

In this blog, I’m breaking down the exact 7 steps you need to take to turn your brand and artistry into a powerful, magnetic force that will finally pull the right audience straight to you.

Let’s level up.

7 Steps to Build a Magnetic Artist Brand and Image

1. Clarify Your Core Message and Purpose

• What do you stand for? What emotions, values, or experiences are you trying to share?

• Tip: Think beyond your music or art — focus on the deeper emotional connection you want to create with your audience.

• Example: Are you the voice of heartbreak, rebellion, freedom, spirituality?

2. Define Your Audience (“Your People”)

• Who are you speaking to? Who needs your message the most?

• Build an avatar: their age, style, problems, dreams, music taste.

• Tip: The more specific you get, the easier it will be to attract the right audience.

3. Choose Your Archetype(s)

• Pick one (or at most two) brand archetypes to embody — this will be the heart of your image.

• More on archetypes below (important for creating a recognizable “world” around you).

4. Craft Your Visual Identity

• This includes your style, color schemes, logos, photoshoots, album art, social media visuals.

• Tip: Every piece of visual content should reinforce your archetype and message.

• Example: If you are “The Rebel,” your visuals might be raw, gritty, and dark.

5. Tell Your Story Over and Over (Consistency = Trust)

• Use interviews, social media, music videos, captions, and live shows to retell your core story in different ways.

• People buy into stories before they buy into products (or music).

• Tip: Your story isn’t just your biography — it’s the emotional journey you invite people into.

6. Build a “World” Around Your Brand

• Think of your brand as a living universe: fashion style, slang, beliefs, inside jokes, symbols.

• Make your fans feel like they’re part of an exclusive tribe by immersing them in your “world.”

7. Evolve Naturally, Stay Authentic

• As you grow, your brand will evolve — and that’s good! But the core emotion and purpose should always stay recognizable.

• Tip: Authentic growth keeps fans loyal. Forced “rebrands” confuse and repel them.

⸻

Quick Guide to Artist Archetypes

Here’s a list of major archetypes you can introduce to help artists choose the right one(s): 

Archetype

Description

Example Artists

The Rebel

Breaks the rules, questions authority, starts revolutions

Billie Eilish, Tupac, XXXTentacion

The Lover

Emotional, romantic, about connection and beauty

Sade, Lana Del Rey, The Weeknd

The Sage

Wise, insightful, teaches or awakens minds

J. Cole, Lauryn Hill

The Jester

Fun, playful, brings joy and laughter

Doja Cat, Lil Nas X

The Hero

Courageous, fights for a cause or overcomes challenges

Eminem, Logic

The Creator

Focused on innovation, art for art’s sake

Tyler, The Creator, Grimes

The Outlaw

Dark, dangerous, powerful, intimidating

Travis Scott, 21 Savage

The Innocent

Pure, simple, optimistic, nostalgic

Chance the Rapper (early), Rex Orange County

The Explorer

Adventurous, loves freedom, pushes boundaries

Kid Cudi, Post Malone

The Magician

Mystical, transforms realities, spiritual

Kanye West (early to mid-career), Björk

Important:

Pick one main archetype and (optionally) one secondary. Mixing too many confuses your audience. You want them to instantly “get” who you are.

Thank you for rocking with me and taking the time to invest in your future as an artist.

Remember, real growth starts with clarity — and you’re already ahead of the game just by being here.

I put together a free, exclusive Artist Brand & Image Worksheet to help you put these 7 steps into action.

Drop your email below to get instant access and start building the world your fans will want to live in.

Make sure to follow me — on all platforms for weekly tips, inspiration, and real talk about what it really takes to level up as an artist today.

And for the ones who read all the way to the bottom…

“The stars don’t wait for permission to shine — neither should you.”

— 33Vega